by Tim Sanford, Vending Times – Issue Date: Vol. 51, No. 5, May 2011, Posted On: 6/2/2011
Sqwishland animal figurines are packed in 1″ capsules accompanied by unique codes that purchasers can redeem for “Sqwish Cash” when playing the online Sqwishland game.
According to Brand Vending’s international sales manager, Craig Goodman, the company often “seeded” bags of standard Sqwishland toys with luminous versions, and demand for these has been so high that the company decided to launch a pure mix.
Also new are the perfectly round multicolored capsules that house the animals and their codes. These have been designed to create a visually arresting machine display; Goodman describes it as “an explosion of color.” Since the color of the capsule does not indicate the particular creature inside, “an air of mystery” keeps young patrons coming back, he explained.
Sqwishland is a virtual countryside in which players’ avatars can reside in their own “Sqwish homes,” play games and engage in adventures. It’s described at brandvendingproducts.com and played at sqwishland.com. The game site includes a helpful Sqwishfinder utility, which displays maps pinpointing Sqwishland vending machine locations.
Goodman reports that Sqwishland now has more than 750,000 registered players, and is the fastest-growing children’s internet game to date.