Tubz Brands secures European rights for Sqwishland products – 20 million sold in USA each year
Squish landUK vending franchise Tubz Brands has acquired European distribution rights for the Sqwishland brand, which currently sells over 20 million toy capsules a year in the US.
This means Tubz Brands will be the first and currently only distributor of Sqwishland vending products outside the United States.
Vending rights also include Australia, where Tubz Brands has a master franchise.
Sqwishland vending products are hugely popular in the US, with an excess of 20 million being sold each year.
No other vending product ties in with a gaming app.
Each vending capsule contains a toy, with which you also get a code for an interactive game that can be played on the Sqwishland app, which children can play with their friends.
In the game you have access to the character you have just collected. The more characters you collect from vending capsules, the more options you have in the game.
The collaboration with Brand Vending, from Arizona, who own the Sqwishland brand, came about when Tubz Brands heard about them through a contact at a UK trade show.
They got in touch with Brand Vending and in March 2017 Tubz Brands flew out to Fort Worth, Texas, to meet them at a trade show, and to have subsequent meetings.
A deal was agreed in May and Sqwishland vending products will launch in the UK with three series of characters as soon as August 2017. Tubz Brands have already taken pre-orders for over 250,000 products.
Squiahland Bulk Vending Machines DigitalBrand Vending are also looking to take on distribution for Tubz Brands in the US. They’re very keen to utilise Tubz vending machines and Towers for the toys and candies lines.
Tubz Brands’ sales director Simon Smith commented on why the collaboration with Brand Vending made sense:
“Sqwishland is a brand that’s already established in the US, selling in excess of 20 million capsules every year, so it’s already proven.
“We’re lucky to have secured this deal meaning we’re the first company to bring Sqwishland outside the US. We’re confident it will be well received and that’s backed up by the pre-orders of more than 250,000 products.”
Sqwishland have been developing these products and games for nine years in the US.
Tubz Brands regularly collaborate with big brands such as King (Candy Crush), Haribo and Nestle.
About Client Company: Tubz Brands is a British vending franchisor, with master franchises now in Europe, Australia and Canada. Their head office is in the UK and they have offices in the Netherlands and China.