It finally happened! Sqwishland the game launched July 1st 2010 in North America. Response was so over-whelming that the servers became overloaded! According to Craig Goodman, International Sales Manager for Brand Vending Products, “No-one could have foreseen the incredible popularity of Sqwishland the game. Though we planned extensively for high demand, even our crack team of engineers was blown away by the rush in the first 24 hours.” Estimates put the total number of users at around 150,000 on that first hectic day. Huge numbers of players tried to log on practically at the same time, causing delays, and even a small amount of downtime. “We were set up to handle 60,000 registrants at one time. No one could have guessed that this many players would try to log on at once,” Goodman continued.
“We quickly responded by adding several more servers that very day. We now have a scalable plan in place that should be able to handle any demand without issue,” he went on. “We are expecting to have some 20 million capsules in machines by the end of the summer. Already we have delivered nearly 5 million capsules containing codes since late May,” he concluded. Try out the game today!!