The administrators at Sqwishland.com have announced that the already established Sqwishfinder software in Sqwishland.com will soon have a secure portal for Operators only. According to Dax Logue, “We want a special section just for the operators of SQWISHLAND vending machines, kind of like a VIP room just for them”. The purpose of this web space is to provide new exclusive inside information to our operators: new game features, access to Videos, archived Sqwishland News articles, a form to add new SQWISHLAND locations to the Sqwishfinder, and much more. Logue continued, “depending on operator response, we may even have a live chat function.” The portal should go live by 09-07-2010. Since this will be an exclusive, secure area, call your representative to receive your login credentials.

On another note, Sqwishland has gotten quite a bit of positive feedback to our Volume 5, which brought up some of the pitfalls of poor display and machine management. We are pleased that so many of our customers have taken our suggestions to heart, and are already seeing the benefits! One customer wrote that as soon as he improved his display presentation, and added the most current material, he immediately noticed a significant increase in his traffic. It pays to keep your machines current! Thanks for all your great responses!

The Sqwishland Team

The good news is that Sqwishfinder.com is working! VERY WELL!

The not so good news is that it has been brought to our attention from the feedback from the kids is that many of of our operators’ machines are not being merchandised properly! In some cases not at all! The issues range from outdated displays, to empty machines that have the wrong displays in them, to unreadable copies and unpeeled Sqwishland.com stickers.

Sqwishfinder.com is driving business to your machines, so please stay on top of what has proven to be very successful; great merchandising and great service! You only have to read one of the many e-mails from disappointed children who located one of your vending machines using Sqwishfinder.com, only to find that it was empty, or did not contain what they wanted to understand how frustrated your little consumers can get!

Help us help you by keeping your machines most current and most attractive to your consumers!

For more information on how to merchandise your Sqwishland machine, please call 1-800-967-3048.

Check out the new characters and the whole new world of Barnyard today!! The new games are especially great, with Sqwishland’s first online multi-player game to date, a racing game that kids are already swarming to.

Sqwishland.com is continuing to ensure that kids will be going back to your machines again and again!!

Log on Today! www.sqwishland.com

With its very simple concept, it’s hard to know why it hasn’t been done before. Think vending machine meets virtual world. Is it an affordable Webkinz® or the new Club Penguin®? In fact, it’s both – it’s a world first and for as little as 25c, every kid can afford to be part of it. It is democracy in a capsule – for parents of the global financial crisis, it’s a social equalizer.

Sqwishlanders – they are cute, they are collectible, they are fun – a craze every parent can afford to support and you don’t have to go far to find one. Available at those ubiquitous red vending machines found in every supermarket, convenience store, arcade and malls across America, put your quarter in, crank the handle and wait and see what comes out. The surprise of the catch is just part of the fun. Once you open the capsule and see which Sqwishland® character has been dispensed, a fortune cookie style secret code will reveal yet another surprise, an unknown bounty of virtual game cash will be discovered when the code is entered on line.

“It’s these elements of serendipitous discovery which have made this an amazing hit,” said Dax Logue, cofounder of the game and owner of Brand Vending, America’s leading bulk vending supplier. In the 4 years leading to its launch, Sqwishland® sold around 47,000,000 capsule products, and since the April 2010 launch of Sqwishland.com® at the industry trade show in Florida, Brand Vending has taken over 29,000,000 orders, and shipping over 1,800,000 each week.

While every modern parent already knows how an online virtual world of avatars and games works, some questions remain standard. Is it safe? Is it engaging? Is there an educational element? The answer is YES. According to Logue, who also chairs the safety committee of the National Bulk Vendors Association, they “were keen to ensure that Sqwishland® found that delicate balance between safety, education and affordability while still maintaining a quirky attitude and a laid back sense of fun.”

“The hunt for the various Sqwishland® characters has an extra dimension,” said Logue, Every shipment of Sqwishland® capsules are a series of altLimited Edition Rare, Super Rare, Crazy Rare and Unbelievably Rare characters along with the bad guys in Sqwishland®, the Sqwabbles®. He emphasized that Sqwishland® is empowering for kids because of the hundreds of variations and there is a real sense of victory when a rare one is captured.

New Sqwishland® members receive a 30-day free premium membership, while existing members may continue playing Sqwishland® for $ 5.00 per month. Other membership schemes available are $ 25.00 for a 6-month membership and $ 45.00 for a 12-month membership.

Sqwishland.com® is a unique concept, a patented world first that links vending machine technology to the web, made possible through a partnership between FunGuy Studio®, an Arizona-based company that specializes in creating high-end Flash Games and MMO platforms and Brand Vending®, a leader in the market of bulk vending products. Graeme Warring, CEO of FunGuy Studio® says, “most parents want their children to enjoy the peer to peer interaction of an online virtual world, but for many it’s a matter of affordability. As a parent myself, I’m proud that Sqwishland.com® delivers democracy in a capsule and the staggering numbers and the feedback from the kids just proves it.”

Sqwishland, LLC© 2010
WWW.SQWISHLAND.COM

For further information please contact:

Dax Logue,President
Brand Vending Products LLC
7782 East Greenway Road
Scottsdale, Arizona 85260
Phone :: 800-967-3048
Email :: daxl@brandimports.com

About Brand Vending
Dax and Lauri Logue, a husband and wife team from Arizona, started Brand Vending in 1989 selling flat pack vending items such as stickers. In 1995, they revolutionized the flat vending market with the introduction of temporary tattoos, also sold through flat pack vending. In 2006, they introduced capsule based vending products and the character line of Zoo Mania, Sea Mania and Jungle Mania proved to be a huge hit amongst kids selling over 47,000,000 units in 4 years.

Brand Vending has won numerous awards and has earned a reputation as a leader in the market of bulk vending products, helping thousands of Americans to start and supply small businesses in tens of thousands of communities across the country.

While Brand Vending has led the market in innovation, the Logues have together led the vending industry through the creation of a Vending Industry Association of which Dax has been president and is now the Chair of the consumer safety committee.

About FunGuy Studio
Graeme Warring founded FunGuy Studio in 2006 shortly after moving to the USA from Australia and acquiring a small toy company based in Scottsdale, Arizona. The company has produced over 120 flash game titles, three major MMO titles with corresponding toy lines distributed through mass retailers and specialty stores around the USA and has been commissioned by government to develop web-based gaming and educational solutions for various agencies.

The business is based in Scottsdale Arizona and has offices in Melbourne Australia and development studio in Manila, Philippines.

Sqwishland is also proud to announce that our Vendor Portal login is up and running. Go to www.sqwishfinder.com, and click on the “Vendor Login” button at the upper right. Vendors who have login credentials can login, enter locations for their Sqwishlander machines, view videos, see archived Sqwishland News articles, and more. If you don’t yet have your logins, please send an email to craigg@brandimports.com today!

The administrators at Sqwishland.com have announced that the already established SqwishFinder software in Sqwishland.com will soon have a secure portal for Operators only. According to Dax Logue, “We want a special section just for the operators of Sqwishlander vending machines, kind of like a VIP room just for them”. The purpose of this webspace is to provide new exclusive inside information to our operators: new game features, access to Videos, archived Sqwishland News articles, a form to add new Sqwishlander locations to the Sqwishfinder, and much more. Logue continued, “depending on operator response, we may even have live chat function.” The portal should go live by July 14th . Since this will be an exclusive, secure area, expect to receive your login credentials in the near future.

“We quickly responded by adding several more servers that very day. We now have a scalable plan in place that should be able to handle any demand without issue,” he went on. “We are expecting to have some 20 million capsules in machines by the end of the summer. Already we have delivered nearly 5 million capsules containing codes since late May,” he concluded. Try out the game today!!

Each 1″ and 2″ capsule in the new Sqwishland product series — formerly the popular Mania and Friends bulk lines — will include a “fortune-cookie style” secret code that youngsters can use to access the game and unlock a corresponding character inhabiting the Sqwishland virtual world. Brand said it will begin shipping products with code sheets in June. It expects to have 25 million codes packed into capsules by the end of July.

Like Disney’s Club Penguin and Ganz’s Webkinz, Brand’s Sqwishland is a massively multiplayer online game, known as MMO or MMORPG, involving a virtual world of challenges, activities and avatars. During its public beta test, the bulk vending company is hoping to get feedback from hundreds players in Sqwishland’s young target audience. It is building awareness for the test through a Facebook campaign and by reaching out to operators’ young family members and their friends. Additionally, seven professional game testers, who will take the game through all its stages, have been recruited for the beta program.

Sqwishland’s Web server has several practical features designed to drive customers to locations. One of them is the Sqwishfinder management tool, which allows operators to enter the locations of their vending machines and the Sqwishland toys available there. After a bulk patron enters a zip code, Sqwishfinder returns a list of proximity matches with directions by Google Maps. Location information, which can be added to the database at an operator’s discretion, is uploaded by using a special access code or by contacting Brand.

The game’s popularity will directly increase your revenue as an operator AND is really fun to play with your favorite characters that you are already familiar with!

SqwishFinder.com will display the locations of your machines on a world-wide map, allowing KIDS to search for their favorite Sqwishland products by zipcode

For more information contact Craig at craigg@brandimports.com.