Wednesday, 21 April 2010; Scottsdale, Arizona. Brand Vending Products was honored for the second year in a row, for best selling 1″ and 2″ capsuled products – SQUISHLAND ZOO – by National Bulk Vending Association.
Brand Vending Products has developed over twenty-five individual collectibles under various brands, such as Sea Mania and Pet Friends – selling 50 million units worldwide, since the launch in 2006. From June, 2010 forward the line will be re-branded as Sqwishland. Each capsule will contain a “fortune cookie” style secret code that will unlock that particular character in Sqwishland (on the internet) and will open games, interaction and a world of fun, through the internet. Kids will also be able to buy, and decorate a house for their “Squishy” character in the Sqwishland online world.
Above: Brand Vending Products owners, Dax Logue, CEO and Lauri Logue, CFO receive two awards from Bernie Schwarzli, Interim President of the NBVA.
Above: The Awards for Best 1″ Capsule and 2″ Capsule Product of the Year 2010.
Dax Logue stated that “The popularity of the line of ’squishy’ characters became evident as YouTube videos
of kids’ ’squishy’ collections began to surface. When you see eight year olds taking the initiative to make pretty darn good home grown movies, it doesn’t take much imagination to come up with an idea like linking the characters to an internet game”
The craze of online gaming has surged in recent years, driven by huge investments by Disney, with “Club Penguin” and by Ganz, with “WebKinz”. The Logues felt that “the opportunity to make a fundamental change to the delivery system of game codes into kids hands was so great, they decided to make the investment, and reposition their line.”
According to Logue, “The key difference between traditionally distributed products and Sqwishland is the price point – that, and its broad distribution. Whereas most web enriched products sell for $15 or more, Sqwishland collectible retails for just $0.50. This makes it incredibly affordable.”
In order to make Sqwishland more profitable for the Operator there will be a powerful software feature, called Sqwishfinder that will allow the Operators to enter the locations of their vending machines and the various Sqwishland series they are vending. This software will allow the collector to find the closest vending location with their favorite Sqwishland game character.
The online, internet play will be available starting June 1, 2010, at Sqwishland.com.
For more information contact Brand Vending Products 1-800-967-3048 – craigg@brandimports.com
